Skincare DTC
Direct-to-consumer skincare and beauty brands
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| Rank | Brand | Score | Verdict | Subreddits | Where | |
|---|---|---|---|---|---|---|
| 1 | GlossierTop: r/glossierScored 1mo ago | 59 | Reddit is mixed on you | 3 subreddits | View full report | |
| 2 | Krave BeautyTop: r/AsianBeautyScored 1mo ago | 54 | Reddit is mixed on you | 3 subreddits | View full report | |
| 3 | Paula's ChoiceTop: r/SkincareAddictionScored 1mo ago | 50 | Reddit is mixed on you | 6 subreddits | View full report | |
| 4 | HimsTop: r/stocksScored 1mo ago | 49 | Reddit is mixed on you | 6 subreddits | View full report | |
| 5 | VersedTop: r/SkincareAddictionScored 1mo ago | 45 | Reddit is mixed on you | 5 subreddits | View full report | |
| 6 | augustinus baderTop: r/SkincareAddictionLuxScored 1mo ago | 40 | Reddit is mostly fine with you | 4 subreddits | View full report | |
| 7 | CurologyTop: r/SkincareAddictionScored 1mo ago | 40 | Reddit is mostly fine with you | 3 subreddits | View full report | |
| 8 | Sunday RileyTop: r/UltaScored 1mo ago | 37 | Reddit is mostly fine with you | 8 subreddits | View full report | |
| 9 | NaturiumTop: r/SkincareAddictionScored 1mo ago | 36 | Reddit is mostly fine with you | 6 subreddits | View full report | |
| 10 | Tower 28Top: r/SephoraScored 1mo ago | 36 | Reddit is mostly fine with you | 4 subreddits | View full report | |
| 11 | Youth To The PeopleTop: r/SephoraScored 1mo ago | 35 | Reddit is mostly fine with you | 3 subreddits | View full report | |
| 12 | Summer FridaysTop: r/SephoraScored 1mo ago | 35 | Reddit is mostly fine with you | 3 subreddits | View full report | |
| 13 | Hero CosmeticsTop: r/SkincareAddictionScored 1mo ago | 33 | Reddit is mostly fine with you | 5 subreddits | View full report | |
| 14 | BubbleTop: r/BubbleioScored 1mo ago | 30 | Reddit is mostly fine with you | 7 subreddits | View full report | |
| 15 | Drunk ElephantTop: r/SephoraScored 1mo ago | 28 | Reddit is mostly fine with you | 6 subreddits | View full report | |
| 16 | TopicalsTop: r/SephoraScored 1mo ago | 26 | Reddit is mostly fine with you | 4 subreddits | View full report | |
| 17 | TatchaTop: r/SephoraScored 1mo ago | 21 | Reddit is mostly fine with you | 6 subreddits | View full report | |
| 18 | The OrdinaryTop: r/SkincareAddictionScored 1mo ago | 20 | Reddit loves you | 6 subreddits | View full report | |
| 19 | ApostropheTop: r/grammarScored 1mo ago | 20 | Reddit loves you | 5 subreddits | View full report | |
| 20 | MuselyTop: r/45PlusSkincareScored 1mo ago | 19 | Reddit loves you | 5 subreddits | View full report | |
| 21 | maeloveTop: r/SkincareAddictionScored 1mo ago | 15 | Reddit loves you | 6 subreddits | View full report | |
| 22 | Soft ServicesTop: r/SephoraScored 1mo ago | 12 | Reddit loves you | 8 subreddits | View full report |
Category avg: 34
Discussed in 3 subreddits
Category avg: 34
Discussed in 3 subreddits
Category avg: 34
Discussed in 6 subreddits
Category avg: 34
Discussed in 6 subreddits
Category avg: 34
Discussed in 5 subreddits
Category avg: 34
Discussed in 4 subreddits
Category avg: 34
Discussed in 3 subreddits
Category avg: 34
Discussed in 8 subreddits
Category avg: 34
Discussed in 6 subreddits
Category avg: 34
Discussed in 4 subreddits
Category avg: 34
Discussed in 3 subreddits
Category avg: 34
Discussed in 3 subreddits
Category avg: 34
Discussed in 5 subreddits
Category avg: 34
Discussed in 7 subreddits
Category avg: 34
Discussed in 6 subreddits
Category avg: 34
Discussed in 4 subreddits
Category avg: 34
Discussed in 6 subreddits
Category avg: 34
Discussed in 6 subreddits
Category avg: 34
Discussed in 5 subreddits
Category avg: 34
Discussed in 5 subreddits
Category avg: 34
Discussed in 6 subreddits
Category avg: 34
Discussed in 8 subreddits
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Suitcases, carry-ons, and travel bags — where one Reddit thread about a broken wheel costs a brand more than a full-page ad
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Fresh, raw, and premium pet food brands — where devoted pet parents turn to Reddit before switching their dog's diet
DTC Supplements
Direct-to-consumer vitamins, nootropics, and wellness supplements
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3PLs, shipping platforms, and fulfillment tools — where one bad warehouse experience becomes a viral Reddit thread
Ecommerce Landing Pages & CRO
Page builders, conversion optimisation, and popup tools for Shopify and DTC stores
Ecommerce Platforms
Shopify, WooCommerce, BigCommerce — the platforms DTC brands build on
Ecommerce Reviews & UGC
Product reviews, user-generated content, and social proof platforms — the tools that build or break buyer trust
Ecommerce Subscriptions & Retention
Subscription management, recurring billing, and retention tools for DTC brands
Email Marketing
Email service providers, marketing automation, and newsletter tools
Fintech & Neobanks
Digital banks, money transfer apps, and fintech platforms — where Reddit threads about frozen accounts and hidden fees cost brands thousands of signups
Fitness SaaS
Gym management, personal training, and fitness studio software
Fitness Trackers & Wearables
Smartwatches, fitness bands, and health wearables — Reddit decides which one is worth strapping to your wrist
Hair Loss & Men's Wellness
Telehealth, hair loss treatments, and men's health DTC brands — heavy Reddit scrutiny, high emotional stakes
HR Software
People ops, HRIS, payroll, and recruiting tools
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Direct-to-consumer mattress and sleep brands — the most Reddit-influenced purchase category on the internet
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Subscription meal kit and prepared food delivery
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Scores reflect publicly-ranking Reddit threads on Google. Brands can request takedown of any quote at takedown@blimpp.com.