The Ordinary
Reddit loves you
8
Threads analysed
1
Negative threads
0.31
Avg sentiment
Your score of 20 is 13 points lower than the Skincare DTC average of 33.
See the full Skincare DTC scoreboard →Thread freshness
The conversation is largely historical.
Sentiment distribution across 8 analysed threads
Most damaging quotes
“Given how hyped, affordable, and transparent The Ordinary is, their low-quality formulations have disappointed me and did not meet my expectations/are sub-par.”
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Where Reddit is talking about you
Subreddits ranked by thread volume, coloured by average sentiment in that community.
What Reddit's saying about you
The recurring themes from AI analysis across all threads.
Other feedback
3 threadsLow impacte.g. “Unrelated song lyrics; no brand relevance.”
Pricing concerns
2 threadsLow impacte.g. “The Ordinary praised for stripped-down formulations that deliver effective actives at budget prices.”
Reddit likes The Ordinary. Turn that into a moat.
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Your closest neighbours in Skincare DTC
Brands with similar Reddit Sentiment Scores.
